New research reveals what makes high-performing farmers tick

Beef + Lamb New Zealand has posted the results of new research which reveals what makes high-performing farmers tick

The Red Meat Profit Partnership (RMPP) commissioned UMR Research (UMR) to ask a group of New Zealand’s highest performing sheep and beef farmers to identify the main drivers of their performance.

This research, which followed a similar study in 2015, identified the critical characteristics that enabled them to consistently achieve good results.

The research also focused on what had changed for these farmers, particularly the challenges they were facing and how they were responding to the issues compared to five years ago. Continue reading