Sustainably produced beef patties aimed to become new normal

It’s possible to produce a beef patty sustainably across the supply chain in New Zealand, a year-long trial has shown.

Key players in the red meat industry partnered with the Ministry for Primary Industries’ (MPI’s) Sustainable Food & Fibre Futures fund to develop a model for producing independently verified sustainable beef through the entire supply chain. The project aimed to help meet the growing demand for ethically sourced and sustainable products.

“The project showed that New Zealand can do this, and the model can be scaled up – so this really is an encouraging milestone,” says Steve Penno, MPI’s director investment programmes. “It provides transparency to customers and the public in a way that hasn’t been possible before.”

The trial used the McDonald’s supply chain as a test case. Six farms, processing companies ANZCO Foods, Greenlea, Silver Fern Farms (comprising 50% of New Zealand’s beef industry), and Beef+Lamb New Zealand collaborated to work out how to meet sustainability requirements. Continue reading

New research reveals what makes high-performing farmers tick

Beef + Lamb New Zealand has posted the results of new research which reveals what makes high-performing farmers tick

The Red Meat Profit Partnership (RMPP) commissioned UMR Research (UMR) to ask a group of New Zealand’s highest performing sheep and beef farmers to identify the main drivers of their performance.

This research, which followed a similar study in 2015, identified the critical characteristics that enabled them to consistently achieve good results.

The research also focused on what had changed for these farmers, particularly the challenges they were facing and how they were responding to the issues compared to five years ago. Continue reading