Plant & Food data show the value of NZ horticulture climbs to $8.8 billion

New Zealand horticulture had another record-breaking year in 2017, when it was valued at $8.8 billion, up $100 million from 2016, and exported produce valued close to $5.12 billion, up $14 million.

According to the latest Fresh Facts, an industry annual published by Plant & Food Research, horticultural produce accounted for 10.3% of New Zealand’s merchandise export income in the year to June 2017.

The growth was driven by increases in the export values of fresh and processed fruit (excluding wine), from $2.78 billion to $2.82 billion, and fresh and processed vegetables, from $0.61 billion to 0.62 billion.

Kiwifruit continued to be the nation’s top horticultural export at $1.66 billion, accounting for 33% of the total export value. It was followed by wine at $1.54 billion, 30% of the total export value.

New Zealand horticultural produce was exported to 128 countries, with five markets—Australia, Continental Europe, the USA, Japan and China—taking up more than two-thirds of the total exports. Exports to Asia reached $1.95 billion, twice as much as any other continent/region.

“The success of New Zealand horticulture is built on its well-earned reputation of delivering high quality and premium products to the overseas markets,” says David Hughes, chief executive of Plant & Food Research.

“The horticultural industry must keep up the quality and innovate to offer new products that meet international market needs in order to secure our position.

“Adopting new technologies and best practices to minimise environmental and social impact of the production process will further strengthen our clean, green image in the global marketplace.”

Mike Chapman, Chief Executive of Horticulture New Zealand, said his organisation is confident the industry will meet the $10 billion by 2020 target “as long as we  are  committed to listening to local and overseas consumers and offering products they want and desire.”

To view the latest issue of Fresh Facts and all previous issues, visit www.FreshFacts.co.nz

Key facts 

  • Produce from the New Zealand horticultural sector exceeded $8.8 billion in the year to 30 June 2017.
  • The total value of horticultural exports was $5.12 billion in 2017, an increase of 91% ($2.7 billion) from 2007.
  • New Zealand’s biggest horticultural export was kiwifruit, worth $1.66 billion. Other key exports were wine ($1.54 billion), apples ($691 million), and avocado ($147.5 million).
  • Avocado export demonstrated significant growth from $82 million in 2016 to $147 million in 2017, likely in part to the biennial nature of avocado production. In 2015 avocado export was valued at $115 million.
  • Exports to five markets: Australia, Continental Europe, the USA, Japan and China accounted for almost $3.5 billion and 67.7% of the total exports.
  • The diversity of horticultural exports is apparent in the 22 categories exported to Asia, each between $5 million and over $1 billion, and 13 categories to Australia, each between $7 million and over $440 million (fob) value.
  • More than $200 million worth of natural honey was exported to Asia and Australia.
  • Source: Plant & Food Research 

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    Maori company teams up with Crown to breed unique berries for global markets

    A joint venture company has been established to breed and develop new unique berry varieties to be marketed exclusively by a Māori-owned firm, Miro Limited Partnership (Miro).

    Government-owned Plant & Food Research and Miro signed a 50:50 joint venture agreement today at an event hosted by Ngati Haua at the iwi’s Rukumoana Marae in Morrinsville.

    The agreement provides the new company with access to Plant & Food Research berry genetics for the development of proprietary new varieties. The joint venture partners will create a breeding programme for new high-value berry varieties.

    Miro will grow, market and sell the berries in New Zealand and globally with support from BerryCo NZ Limited.

    The joint venture is a milestone in horticultural entrepreneur Steve Saunders’ vision for Miro, to create a step-change in both the New Zealand berry industry and the regional Māori economy for current and future generations.

    Miro chair Rukumoana Schaafhausen said Miro is owned by over 20 Māori trusts, iwi and entities from the top of the north to the top of the South Island, from the East Coast to Taranaki.

    “We came together because we wanted jobs for our people, higher returns on our land, and to own IP and a global business that would secure a future for our mokopuna. We’re so excited about the opportunities ahead of us and we would love for more Māori landowners to join in.

    “In simple terms, Miro is aiming to build a business every bit as successful as Zespri. It represents a high-value, market-led, vertically integrated berry export business. There’s no reason why berries can’t be the next billion dollar New Zealand horticulture industry, and we’re proud to partner with Plant & Food Research to create that future.”

    Plant & Food Research chief executive David Hughes says the joint venture is aligned with the science company’s mandate to use research innovation to add value to fruit, vegetable, crop and food products and their industries.

    “In Miro we have a partner with global ambitions matched by scale and capability in New Zealand,” said David Hughes.

    He expects the deal to open up fresh innovation challenges for the Crown research institute’s scientists and described it as a welcome addition to its diverse range of commercial activity.

    Source: Plant & Food Research.