AsureQuality joins FoodHQ

AsureQuality has become the newest member of FoodHQ, New Zealand’s international centre for collaborative food research which is committed to generating value for the global food industry through innovation across the food value chain.

AsureQuality, a state owned enterprise, is a quality assurance company that serves NZ’s primary industries. It has around 60 people based in Palmerston North.

Its chief executive, Michael Thomas, said it looks forward to collaborating with cluster partners.

He said:

“Bringing together the rich talent and capability of FoodHQ partners will help grow the value of New Zealand’s primary production and food sectors ultimately improving New Zealand’s economic prosperity.”

Food assurance and food safety are key components of the work carried out by FoodHQ partners.

“Having AsureQuality as a member and on the Board is a great opportunity for FoodHQ,” says Steve Maharey, Massey University Vice-Chancellor and Chairman of the FoodHQ Board.

“AsureQuality completes the food value chain. FoodHQ is strongly focused on supporting the development of innovative foods for export and AsureQuality is focused on certifying and verifying the quality and safety of New Zealand’s primary products – in particular for the export market.”

The research and innovation members of the FoodHQ collaboration are located within a one kilometre radius in Palmerston North’s Fitzherbert Science Park and Massey University’s Manawatū campus.

FoodHQ was officially opened on July 29 at Massey University’s Manawatū campus by Science and Innovation Minister Steven Joyce.

FoodHQ’s 20-year strategic plan outlines how the organisations will collectively play a key role in the global food community and how it will further unify established research organisations AgResearch, AsureQuality, Fonterra, Massey University, Plant & Food Research, the Riddet Institute and BCC. It is supported by the Manawatū District and Palmerston North City Councils.


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